A SUMMER TO REMEMBER.
CLIENT - DEUTSCHE TELEKOM
A SUMMER TO
REMEMBER
CLIENT - DEUTSCHE TELEKOM
NO EXCUSES BOT
For Gen Z, dubbed ‘the homebody generation’, staying home has become the norm. Yet the summers of your youth are finite and precious, and hold some of the best memories of your life. Determined not to let a whole generation of young people miss out, we helped DT create the No Excuses Bot. An AI chat bot that made us the first ever brand invited into people’s group chats, and encouraged Europe’s youth to get out of the house and onto the dance floor.
NO EXCUSES BOT
For Gen Z, dubbed ‘the homebody generation’, staying home has become the norm. Yet the summers of your youth are finite and precious, and hold some of the best memories of your life. Determined not to let a whole generation of young people miss out, we helped DT create the No Excuses Bot. An AI chat bot that made us the first ever brand invited into people’s group chats, and encouraged Europe’s youth to get out of the house and onto the dance floor.
Gen Z are an extremely nostalgic generation, obsessed with memories from the past. But the Instagram photos and TikTok’s they make, only capture a small part of the memories. Enter .mem, a Europe wide campaign, calling Gen Z to create and capture more memories. At its centre was an AI driven tool, which used people’s favourite group chats to create shareable, and intricately immersive memories, which can be looked back on years from now.
Gen Z are an extremely nostalgic generation, obsessed with memories from the past. But the Instagram photos and TikTok’s they make, only capture a small part of the memories.
Enter .mem, a Europe wide campaign, calling Gen Z to create and capture more memories. At its centre was an AI driven tool, which used people’s group chats to create shareable, and intricately immersive memories, which can be looked back on years from now.