VOTING IS HOT AF.
#JUSTVOTE24
VOTING IS
HOT AF
#JUSTVOTE24
vote '24
Voting is Hot AF. It’s true. In fact, 40% of 18-24 year olds find regular voters more attractive (YouGov).
We made an urgent campaign targeted at our fellow image-conscious Gen Zers, encouraging them to get out and vote in the 4th July general election.
vote '24
Voting is Hot AF. It’s true. In fact, 40% of 18-24 year olds find regular voters more attractive (YouGov).
We made an urgent campaign targeted at our fellow image-conscious Gen Zers, encouraging them to get out and vote in the 4th July general election.


PR
Our message didn’t just hit the streets, it also made its way to Glasto, was sported by celebrities, and posted all over socials.
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The Times
‘Voting is hot’: Saatchi & Saatchi ads target under-35sThe Drum
Ad of the Day: Spicy billboard says voting make you hot AFCampaign
Saatchis declares voting is 'hot AF' in ad appealing to younger votersFamous Campaigns
18+ for a Reason: Saatchi & Saatchi’s Youth Voter Drive Makes Politics ‘Hot AF’Metro
This political ‘ick’ makes you less attractive, according to Gen ZLBB
This Campaign Proves Voting Is Hot AF