VOTING IS HOT AF.

#JUSTVOTE24

VOTING IS

HOT AF

#JUSTVOTE24

vote '24

Voting is Hot AF. It’s true. In fact, 40% of 18-24 year olds find regular voters more attractive (YouGov).

We made an urgent campaign targeted at our fellow image-conscious Gen Zers, encouraging them to get out and vote in the 4th July general election.

vote '24

Voting is Hot AF. It’s true. In fact, 40% of 18-24 year olds find regular voters more attractive (YouGov).

We made an urgent campaign targeted at our fellow image-conscious Gen Zers, encouraging them to get out and vote in the 4th July general election.

PR

Our message didn’t just hit the streets, it also made its way to Glasto, was sported by celebrities, and posted all over socials.

  • The Times
    ‘Voting is hot’: Saatchi & Saatchi ads target under-35s

    The Drum
    Ad of the Day: Spicy billboard says voting make you hot AF

    Campaign
    Saatchis declares voting is 'hot AF' in ad appealing to younger voters

    Famous Campaigns
    18+ for a Reason: Saatchi & Saatchi’s Youth Voter Drive Makes Politics ‘Hot AF’

    Metro
    This political ‘ick’ makes you less attractive, according to Gen Z

    LBB
    This Campaign Proves Voting Is Hot AF

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